Our Advert for Twelve Story Fall- Getting Rid Of Me

We ensured to select the same font and structure fort he artist name as the album this single was taken from. This provides continuity for the fans as they will recognise the artist name. We decided to use a different colour scheme than the one used on the album as the colour red wouldn't have complimented this image.

We decided to take a photo of a sunset and use it as it reflects the sombre, calm tone of the track. The orange glow is eye-catching and warm which makes the advert appear inviting. This photo doesn't directly correlate with the setting used in our music video. This is because all of the outside shots in our video are during daytime. As by the end of the video, peace has been restored and the couple are happy again, this photo reflects that with calm water and the connotation of a swan which only has one partner that they are with for life. This photo demonstrates that there is 'no getting rid' of him and proves that they are happier together. This is why we chose a sunset as it shows everything is settled and projects that warm 'fuzzy' feeling when two people are happy and in love.

White serif font was used to stand out on the dark background and this particular font was used in other artists adverts that we had looked at. The additional text present, besides the artists name, reads the track title. This is written in bold italic as the italic creates a flow much like the song. The added quote acts as persuasion as a guarantee that someone else likes it, it gives you a feel for the song so you can judge whether it is something you would like. Its also makes a reference to the album to indicate that you should purchase that too. Lastly 'Single available now!' was added to provide information that was needed. the use of '!" gives it a sense of urgency, suggesting that you should go and buy it.

Change of Decision

After looking back at our font choices and options we researched more into the artist profile. By doing this, we discovered that although all of the social networking sites write the artists name as '12 story fall', on his latest album that this single comes from, it is written as 'twelve STORY FALL'.
We will ensure that it is written in the same format as the artists recent work so that our video and promotions correspond. Therefore our finalised font choice will no longer be the chosen font.

Advert Analysis

*This advertisement is a cross media promotion as it advertises the product and the store it is available from. There is no characteristic font for the artist, just a standard serif font. However the HMV logos and signature font is clearly recognisable in pink. There are also three images and supporting text to show in what forms you can purchase the album and direct links to the HMV webstore.


The main focus of this advertisement is the artist image. This is particularly dominant spread across the right hand side of the page. His clothing is casual and his focus directed elsewhere as if to suggest he is deep in thought. This supports the soft, soothing acoustic genre of the album. His stance is although he is reflecting on life with the background primarily white and blurred at the bottom. Although his arms are crossed his expression is somewhat peaceful which mimics the atmosphere of the album. Accompanying this image is a photo of the album cover. It is a simple design of textured stipes of colour varying in size. This symbolises the artists name 'City and Colour' as the stripes suggest the layers of the cites structure.


The text included on this advertisement about the album itself provides all the relevant information, plus some persuasive techniques. The main heading on the top left hand side of the page simply says 'he's on fire' with no use of capital letters, this mimics the soft sound of the tracks as there is nothing harsh or rigid about the letters much like the sound. This simple yet effective claim is intriguing to readers as its metaphorically complimenting.
Below the album image the price is the next biggest writing as if to suggest it is good value for money and does not cost a lot. This is because if it was to be considered expensive, it wouldn't be included on the page or would be written in small print.
Strictly below the price the text states 'CD out now' in a simplistic black, bold font. This is important information to include on an advertisement as people will want to know when it is available. Below this is the artist name and then below the name of the album. The fact that it is in the same print as the other text suggests that the name isn't important because the album is so good and the album cover is individualistic so easily recognisable. 


The additional text states what other forms are available 'deluxe CD/DVD version available' and also includes a quote with a rating from popular music magazine 'Rock Sound'. This shows his star quality and recognition from such a well known persuasive magazine. There is also a short paragraph stating his 'Sold out show' and the 'long awaited follow up' with mentions of his back catalogue and singles. This additional information provides a nice background to the artist profile, proving how successful he has already become and how much he has achieved.


Kristie Henry

Finalised Font Choice

This is our chosen font for both our digi pak and opening credits of our music video.  The lettering is a lot softer and rounded than some of the other fonts we looked at and we felt this was vital to suit the genre of our video.The slight eroded effect softens the bold, black lettering so that it appeals to the audience this genre would attract. It was important to decide on a correct font suitable for our video to suit its style and conventions of an acoustic music video.

Title Options For Digipak

We looked at a number of fonts that we thought suited our genre of video and decided on an eroded font. This is following research into other artists product and advertisements of the same genre.

We liked this style font but thought that it looked slightly gothic and so therefore would not be suitable for the opening titles and font for the digipak of our products.

The eroded effect works well with this font however we thought that the lettering was slightly too thick. That made it just seem unsuitable for our video as the song is soft and acoustic, not powerful and bold.

We were thinking of using a white font but this was the only one that was available so we are going to experiment with colour inversion as we do not like the style of this font.

Digipak Rough Plan

This is a rough plan of what we would like our digipak to look like. We are also considering additional material such as a lyric book to compliment the package.

Star Image

Plan B

Plan B, real name Benjamin Paul Ballance-Drew, started out as an underground grime artist, well known for his explicit, hard-hitting lyrics with disturbing and emotional concepts. “Who Needs Actions When You Got Words”, released in 2006, charted at number 30 and gained five star reviews despite his controversial lyrics. The album gained Plan B a ‘hard man’ status due to the anger expressed in his music concerning personal experiences expressing his troubled life as a child. He witnessed many criminal activities growing up in East London and this was reflected in his music. It acted as escapism to steer him clear of the trouble he could easily be caught up in.

His recent concept album “The Defamation Of Strickland Banks” has seen him mature, and experiment with acoustic and soul genres. This narrative album stormed into the charts straight at the number 1 spot. Along with the change in genre, he also changed his image. Plan B became a well-groomed male, well known for wearing a grey suit and black shirt. His smoother image saw a drastic change from the scruffy tracksuit-wearing boy he had once been.

Well rounded and exceptionally talented, Plan B is a rapper, singer, songwriter, actor and film director. His recent image transformation made him a prominent force in the industry and ensured he was taken seriously. This saw him land roles in popular films such as ‘Adulthood’ ‘Harry Brown’ and “4.3.2.1”. He was heavily involved and took an interest in the directing role, which helped him to feature some of his music on the official soundtrack such as ‘End in the Streets’, ‘On It 08’ and ‘I Need Love’.

Ben Drew has recently expanded on his first full length film 'Ill Manors'. The narrative is narrated by the soundtrack; 'The Defamation Of Strickland Banks'. The film explores six short stories that are all interconnected. Its a hip-hop music based feature film that further confirms Plan B's talent and star quality.

Proof of Plan B’s world-class recognition was his duet of ‘I Guess That’s Why They Call It The Blues’ with Elton John at the BBC Electric Proms in London October 2010.  Elton John introduced him with ‘the best of the year’ in reference to his album.

http://www.youtube.com/watch?v=ZTHv4F0XcuA&feature=related. In 2011 he won Best British Male at the Brit Awards, further confirmation of his talent.

Plan B's success has been aided by his music and appearances in advertising. He has featured as part of Packards laptop campaign which featured a UK cinema shown film of him recording his album.

http://www.guardian.co.uk/media/2011/jun/09/hewlett-packard-signs-plan-b-for-ad

Ben Drew also appeared in Bulmers cider advertisement that featured a live performance by Plan B.

http://www.youtube.com/watch?v=YUes4f6aeQI

Jordan Griffin