Friday, 14 October 2011

Fall Out Boy – Dance Dance Brief Analysis



This is a narrative video that incorporates the band performance into the storyline. A typical American high school story in which the ‘geek’ takes the ‘popular’ girl to the come coming dance is seen. There are a number of breaks in the music to allow for conversation or to focus on moments in the video that are of significance, for example when the ‘geek’ asks one of the ‘popular’ girls to dance with him, showing the social clichés the director is trying to put across to the audience. During the video the different cliques and social statuses of the students are made clear, highlighting the ‘jocks’ to show how the ‘underdog’ had overtaken their popularity. The ‘underdog’ is shown as a weaker, more socially inept character, who’s lack of confidence gets them mocked and teased.
The moments that show the band performing see the crowd imitate scenes of a rock concert with examples of ‘moshing’ and first pumping which may show what the bands target audience would do, if they were to be in the crowd of one of their concerts. The video is typically aimed at the bands audience, due to their location, of American teens. So the audience can feel they can relate to this situation, as the band themselves are stereotypically the outcasts in high school culture. This video shows the audience that the unpopular kids can come out on top, a good way of attracting any teens that may be unsure of themselves and reassuring them that it is possible to do what the band do in the video.

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