DigiPak are a form of packaging for a CD that is only usually used for special editions due to its lack of resistance to abrasion. The packaging is made up of six panels of gatefold paperboard outer binding with either plastic trays or sleeves to hold the CD.
Rock band You Me At Six’s most recent album ‘Sinners Never Sleep’ was released as a DigiPak. The whole album theme is reflected and enhanced in their first music video ‘Loverboy’. The album focuses on the band being ‘Sinners’ and indicates the bands carefree fun image has now disappeared. This album shows them in a more serious light. The album shows the band as prisoners and the inside of the digi pak is decorated with their fingerprints. There are also inserts that are photos of each band member taken as a mugshot and on the reverse a drawing of what would be done when in court.
The booklet included with the album is very simplistic with the lyrics being written in a type writer font with thank you’s and an image of the band on the front. The two images of the band are shot in a very dimly lit location and use the black and white effect just as the rest of the album artwork. One image is extremely dark with very little light on the band in a deserted location which looks like a cell. All of the band wear a dismal look as if they are in deep thought. The other image is shot from a low angle to show the band as dominant and powerful. There is bright lighting to highlight each of their faces with a triamphunt expression. Their clothing is very simple, just casual dress in dull colours to compliment the rest of the artwork.
The front cover of the album is a close up of a females chest and hands holding a board with ‘YOU ME AT SIX SINNERS NEVER SLEEP’ on it in a bold white simplistic font. The contrast of white on the black board is very effective and connects with the rest of the monochrome colour scheme.
The two discs included are also in black and white with contrasting text.
The booklet included with the album is very simplistic with the lyrics being written in a type writer font with thank you’s and an image of the band on the front. The two images of the band are shot in a very dimly lit location and use the black and white effect just as the rest of the album artwork. One image is extremely dark with very little light on the band in a deserted location which looks like a cell. All of the band wear a dismal look as if they are in deep thought. The other image is shot from a low angle to show the band as dominant and powerful. There is bright lighting to highlight each of their faces with a triamphunt expression. Their clothing is very simple, just casual dress in dull colours to compliment the rest of the artwork.
The front cover of the album is a close up of a females chest and hands holding a board with ‘YOU ME AT SIX SINNERS NEVER SLEEP’ on it in a bold white simplistic font. The contrast of white on the black board is very effective and connects with the rest of the monochrome colour scheme.
The two discs included are also in black and white with contrasting text.
This album concept appeals to many rock fans. You Me At Six were well known to be young pop punk stars with a teenage audience but the new mature style and heavier music has encouraged a much wider audience. Without having the band on the front cover and only limited pictures of the band, it is less likely to sell primarily based on image. The monochrome colour scheme looks very mature and the theme compliments this. Now they have undertaken a much more serious manner, they appeal to a more diverse audience. The consistency of the theme, colour scheme and font makes this album appear very professional which will help to attract new fans as the band are clearly well established.
Kristie Henry
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