Proof of Permission

I contacted the artist that wrote 'Getting Rid of Me' and here is proof of the permission he granted us to use his music.

Evaluation

Digipak

For the background image, across three sections of the inside, we took a photo of an iconic location from our music video. This is a particularly memorable setting as this is where the couple cross paths realistically and technically. Stretching it across a number of sections instead of on one sections symbolises that the couple had been on a long journey. The river is slightly off centre as if to suggest the imbalance in their relationship. The natural setting presents a peaceful atmosphere of calm and serenity, which provides a suitable basis in the lead up to the climax.


We included an image of the artist so that the audience are aware who he actually is. The male in the video just represents the actual artist as the character is specifically suited to the actor. This image shows the artist in an almost industrial deserted location to make the image blend in with the other images. It also prevents it from being the most dominant photo as it is not the main focal point. 


The simplistic monochrome colour scheme suits the colours in the front CD image. The bold white on black font provides important information without taking attention away from the photos.
The text is formatted to mimic the text on the front cover. The name of the artist is in a simpler form to not draw audience focus away from the images however it is positioned in the same format, to the right, to mimic the artists signature imagery.


The front cover of the digipak was also used as the advert for this CD. This was to build identification and audience recognition. An exact replica was used to ensure the audience establish the artists products.


The continuity carried throughout the video and ancillary tasks mimics those we looked at of artists in the same genre. The bold use of images to attract the audience and set the mood and atmosphere was also achieved by other artists such as Benjamin Francis Leftwich.

Rough Cut Audience Feedback

After screening our video to the rest of the class we decided to make a few changes to the music video due to our own preferences and advice of our audience.


Following suggestions we decided not to include the shot of the falling glass. This is because some people did not completely grasp the concept. The representation of the argument through symbolism was not fully understood. This was also apparent for the shot of the clock rewinding in the eye. We thought it would be effective as it was a completely original idea, however it was argued that it was not completely relevant to our narrative and disrupted the continuity due to it being abstract.


Following our own judgements we noticed that we needed to adjust some colour settings as they weren't the same throughout the video. We added in a couple of fades to suggest that it was a different day to show our video was showing a progression as if it was real life. We also decided that we needed to lighten the greyscale shots so they blended better with the colour ones whilst still showing that it was a separate sequence from the rest. It helped to show the divide to allow for personalisation with the character and capture raw emotion.

Edited Advert

We modified our advert to replica real media products. To do this we added a small piece of text at the bottom to give additional purchase information for the audience.

Advert Analysis

This artist represents the same genre as the artist featured on our video. The acoustic style is echoed in this tour advertisement.


The colour background imitates one of an old document. The edges appear to be eroded away at the corners and compliment the eroded text. The artists name is faded and fits in with the stylistic features of this advert. 
The dates are printed in the same colour as the artist name but without the fading, they are bold in capitals to make it easily read.


The image featured on this poster is the front cover of the album he is on tour to promote. All of the artwork and colour schemes fit with the acoustic genre. Everything is soft with a sombre tone much like his vocals.


The numbers are included so to encourage people to purchase tickets due to ease of accessibility. The artists website is also included on the advertisement so that people can seek additional information.

The Artist

This is the artists album cover and as you can see the positioning, font and style all mimic the one we created in our advertisement. Although this has an image of the artist and our advertisement doesn't, as it is a single from this album most fans wouldn't need to see an image of the artist as they would already recognise the name.