Digipak

For the background image, across three sections of the inside, we took a photo of an iconic location from our music video. This is a particularly memorable setting as this is where the couple cross paths realistically and technically. Stretching it across a number of sections instead of on one sections symbolises that the couple had been on a long journey. The river is slightly off centre as if to suggest the imbalance in their relationship. The natural setting presents a peaceful atmosphere of calm and serenity, which provides a suitable basis in the lead up to the climax.


We included an image of the artist so that the audience are aware who he actually is. The male in the video just represents the actual artist as the character is specifically suited to the actor. This image shows the artist in an almost industrial deserted location to make the image blend in with the other images. It also prevents it from being the most dominant photo as it is not the main focal point. 


The simplistic monochrome colour scheme suits the colours in the front CD image. The bold white on black font provides important information without taking attention away from the photos.
The text is formatted to mimic the text on the front cover. The name of the artist is in a simpler form to not draw audience focus away from the images however it is positioned in the same format, to the right, to mimic the artists signature imagery.


The front cover of the digipak was also used as the advert for this CD. This was to build identification and audience recognition. An exact replica was used to ensure the audience establish the artists products.


The continuity carried throughout the video and ancillary tasks mimics those we looked at of artists in the same genre. The bold use of images to attract the audience and set the mood and atmosphere was also achieved by other artists such as Benjamin Francis Leftwich.