After looking back at our font choices and options we researched more into the artist profile. By doing this, we discovered that although all of the social networking sites write the artists name as '12 story fall', on his latest album that this single comes from, it is written as 'twelve STORY FALL'.
We will ensure that it is written in the same format as the artists recent work so that our video and promotions correspond. Therefore our finalised font choice will no longer be the chosen font.
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