We ensured to select the same font and structure fort he artist name as the album this single was taken from. This provides continuity for the fans as they will recognise the artist name. We decided to use a different colour scheme than the one used on the album as the colour red wouldn't have complimented this image.
We decided to take a photo of a sunset and use it as it reflects the sombre, calm tone of the track. The orange glow is eye-catching and warm which makes the advert appear inviting. This photo doesn't directly correlate with the setting used in our music video. This is because all of the outside shots in our video are during daytime. As by the end of the video, peace has been restored and the couple are happy again, this photo reflects that with calm water and the connotation of a swan which only has one partner that they are with for life. This photo demonstrates that there is 'no getting rid' of him and proves that they are happier together. This is why we chose a sunset as it shows everything is settled and projects that warm 'fuzzy' feeling when two people are happy and in love.
White serif font was used to stand out on the dark background and this particular font was used in other artists adverts that we had looked at. The additional text present, besides the artists name, reads the track title. This is written in bold italic as the italic creates a flow much like the song. The added quote acts as persuasion as a guarantee that someone else likes it, it gives you a feel for the song so you can judge whether it is something you would like. Its also makes a reference to the album to indicate that you should purchase that too. Lastly 'Single available now!' was added to provide information that was needed. the use of '!" gives it a sense of urgency, suggesting that you should go and buy it.
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