Advert Analysis

*This advertisement is a cross media promotion as it advertises the product and the store it is available from. There is no characteristic font for the artist, just a standard serif font. However the HMV logos and signature font is clearly recognisable in pink. There are also three images and supporting text to show in what forms you can purchase the album and direct links to the HMV webstore.


The main focus of this advertisement is the artist image. This is particularly dominant spread across the right hand side of the page. His clothing is casual and his focus directed elsewhere as if to suggest he is deep in thought. This supports the soft, soothing acoustic genre of the album. His stance is although he is reflecting on life with the background primarily white and blurred at the bottom. Although his arms are crossed his expression is somewhat peaceful which mimics the atmosphere of the album. Accompanying this image is a photo of the album cover. It is a simple design of textured stipes of colour varying in size. This symbolises the artists name 'City and Colour' as the stripes suggest the layers of the cites structure.


The text included on this advertisement about the album itself provides all the relevant information, plus some persuasive techniques. The main heading on the top left hand side of the page simply says 'he's on fire' with no use of capital letters, this mimics the soft sound of the tracks as there is nothing harsh or rigid about the letters much like the sound. This simple yet effective claim is intriguing to readers as its metaphorically complimenting.
Below the album image the price is the next biggest writing as if to suggest it is good value for money and does not cost a lot. This is because if it was to be considered expensive, it wouldn't be included on the page or would be written in small print.
Strictly below the price the text states 'CD out now' in a simplistic black, bold font. This is important information to include on an advertisement as people will want to know when it is available. Below this is the artist name and then below the name of the album. The fact that it is in the same print as the other text suggests that the name isn't important because the album is so good and the album cover is individualistic so easily recognisable. 


The additional text states what other forms are available 'deluxe CD/DVD version available' and also includes a quote with a rating from popular music magazine 'Rock Sound'. This shows his star quality and recognition from such a well known persuasive magazine. There is also a short paragraph stating his 'Sold out show' and the 'long awaited follow up' with mentions of his back catalogue and singles. This additional information provides a nice background to the artist profile, proving how successful he has already become and how much he has achieved.


Kristie Henry