Evaluation

Digipak

For the background image, across three sections of the inside, we took a photo of an iconic location from our music video. This is a particularly memorable setting as this is where the couple cross paths realistically and technically. Stretching it across a number of sections instead of on one sections symbolises that the couple had been on a long journey. The river is slightly off centre as if to suggest the imbalance in their relationship. The natural setting presents a peaceful atmosphere of calm and serenity, which provides a suitable basis in the lead up to the climax.


We included an image of the artist so that the audience are aware who he actually is. The male in the video just represents the actual artist as the character is specifically suited to the actor. This image shows the artist in an almost industrial deserted location to make the image blend in with the other images. It also prevents it from being the most dominant photo as it is not the main focal point. 


The simplistic monochrome colour scheme suits the colours in the front CD image. The bold white on black font provides important information without taking attention away from the photos.
The text is formatted to mimic the text on the front cover. The name of the artist is in a simpler form to not draw audience focus away from the images however it is positioned in the same format, to the right, to mimic the artists signature imagery.


The front cover of the digipak was also used as the advert for this CD. This was to build identification and audience recognition. An exact replica was used to ensure the audience establish the artists products.


The continuity carried throughout the video and ancillary tasks mimics those we looked at of artists in the same genre. The bold use of images to attract the audience and set the mood and atmosphere was also achieved by other artists such as Benjamin Francis Leftwich.

Rough Cut Audience Feedback

After screening our video to the rest of the class we decided to make a few changes to the music video due to our own preferences and advice of our audience.


Following suggestions we decided not to include the shot of the falling glass. This is because some people did not completely grasp the concept. The representation of the argument through symbolism was not fully understood. This was also apparent for the shot of the clock rewinding in the eye. We thought it would be effective as it was a completely original idea, however it was argued that it was not completely relevant to our narrative and disrupted the continuity due to it being abstract.


Following our own judgements we noticed that we needed to adjust some colour settings as they weren't the same throughout the video. We added in a couple of fades to suggest that it was a different day to show our video was showing a progression as if it was real life. We also decided that we needed to lighten the greyscale shots so they blended better with the colour ones whilst still showing that it was a separate sequence from the rest. It helped to show the divide to allow for personalisation with the character and capture raw emotion.

Edited Advert

We modified our advert to replica real media products. To do this we added a small piece of text at the bottom to give additional purchase information for the audience.

Advert Analysis

This artist represents the same genre as the artist featured on our video. The acoustic style is echoed in this tour advertisement.


The colour background imitates one of an old document. The edges appear to be eroded away at the corners and compliment the eroded text. The artists name is faded and fits in with the stylistic features of this advert. 
The dates are printed in the same colour as the artist name but without the fading, they are bold in capitals to make it easily read.


The image featured on this poster is the front cover of the album he is on tour to promote. All of the artwork and colour schemes fit with the acoustic genre. Everything is soft with a sombre tone much like his vocals.


The numbers are included so to encourage people to purchase tickets due to ease of accessibility. The artists website is also included on the advertisement so that people can seek additional information.

The Artist

This is the artists album cover and as you can see the positioning, font and style all mimic the one we created in our advertisement. Although this has an image of the artist and our advertisement doesn't, as it is a single from this album most fans wouldn't need to see an image of the artist as they would already recognise the name.

Our Advert for Twelve Story Fall- Getting Rid Of Me

We ensured to select the same font and structure fort he artist name as the album this single was taken from. This provides continuity for the fans as they will recognise the artist name. We decided to use a different colour scheme than the one used on the album as the colour red wouldn't have complimented this image.

We decided to take a photo of a sunset and use it as it reflects the sombre, calm tone of the track. The orange glow is eye-catching and warm which makes the advert appear inviting. This photo doesn't directly correlate with the setting used in our music video. This is because all of the outside shots in our video are during daytime. As by the end of the video, peace has been restored and the couple are happy again, this photo reflects that with calm water and the connotation of a swan which only has one partner that they are with for life. This photo demonstrates that there is 'no getting rid' of him and proves that they are happier together. This is why we chose a sunset as it shows everything is settled and projects that warm 'fuzzy' feeling when two people are happy and in love.

White serif font was used to stand out on the dark background and this particular font was used in other artists adverts that we had looked at. The additional text present, besides the artists name, reads the track title. This is written in bold italic as the italic creates a flow much like the song. The added quote acts as persuasion as a guarantee that someone else likes it, it gives you a feel for the song so you can judge whether it is something you would like. Its also makes a reference to the album to indicate that you should purchase that too. Lastly 'Single available now!' was added to provide information that was needed. the use of '!" gives it a sense of urgency, suggesting that you should go and buy it.

Change of Decision

After looking back at our font choices and options we researched more into the artist profile. By doing this, we discovered that although all of the social networking sites write the artists name as '12 story fall', on his latest album that this single comes from, it is written as 'twelve STORY FALL'.
We will ensure that it is written in the same format as the artists recent work so that our video and promotions correspond. Therefore our finalised font choice will no longer be the chosen font.

Advert Analysis

*This advertisement is a cross media promotion as it advertises the product and the store it is available from. There is no characteristic font for the artist, just a standard serif font. However the HMV logos and signature font is clearly recognisable in pink. There are also three images and supporting text to show in what forms you can purchase the album and direct links to the HMV webstore.


The main focus of this advertisement is the artist image. This is particularly dominant spread across the right hand side of the page. His clothing is casual and his focus directed elsewhere as if to suggest he is deep in thought. This supports the soft, soothing acoustic genre of the album. His stance is although he is reflecting on life with the background primarily white and blurred at the bottom. Although his arms are crossed his expression is somewhat peaceful which mimics the atmosphere of the album. Accompanying this image is a photo of the album cover. It is a simple design of textured stipes of colour varying in size. This symbolises the artists name 'City and Colour' as the stripes suggest the layers of the cites structure.


The text included on this advertisement about the album itself provides all the relevant information, plus some persuasive techniques. The main heading on the top left hand side of the page simply says 'he's on fire' with no use of capital letters, this mimics the soft sound of the tracks as there is nothing harsh or rigid about the letters much like the sound. This simple yet effective claim is intriguing to readers as its metaphorically complimenting.
Below the album image the price is the next biggest writing as if to suggest it is good value for money and does not cost a lot. This is because if it was to be considered expensive, it wouldn't be included on the page or would be written in small print.
Strictly below the price the text states 'CD out now' in a simplistic black, bold font. This is important information to include on an advertisement as people will want to know when it is available. Below this is the artist name and then below the name of the album. The fact that it is in the same print as the other text suggests that the name isn't important because the album is so good and the album cover is individualistic so easily recognisable. 


The additional text states what other forms are available 'deluxe CD/DVD version available' and also includes a quote with a rating from popular music magazine 'Rock Sound'. This shows his star quality and recognition from such a well known persuasive magazine. There is also a short paragraph stating his 'Sold out show' and the 'long awaited follow up' with mentions of his back catalogue and singles. This additional information provides a nice background to the artist profile, proving how successful he has already become and how much he has achieved.


Kristie Henry